Yeah, meat substitutes exist, but what guilt-ridden omnivores really want is exactly what they enjoy now, without all the downsides. The answer, hopefully, is lab-grown meat, built from cell samples that grow into the same tissue you chow down on. (Lab-grown leather also exists, by the way, and it's made through a similar process.) Problem is, it doesn't taste quite right quite yet—plus, a lab burger costs $330,000. Fix those problems though, and lab-grown meat is poised to replace one of the largest industries in the United States.
But cultured meat, as it's also called, is never going to catch on if the public isn't interested—and it's hard to know if they are.
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