In a Driverless World, What Happens to Billboards?

In a Driverless World, What Happens to Billboards?

Physically, we're going to move from the front seat to the back seat. That shift is important, it'll mean less of our attention will be focused on the road ahead.

What's this got to do with media?  Well, what happens to roadside billboards when we're all getting around in the back seat of self-driving cars?

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