When you find yourself in the middle of the Nevada desert, on a 100-degree day, you wonder: who in the world would build something here?
Elon Musk, of course.
And so I'm here in the city of Sparks, outside of Reno, because of Musk's dream — his "Master Plan" for Tesla, to be specific. He's staked his entire company (and much of his net worth) on a single, enormous building here: the Gigafactory.
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