The ability to code information layers into real, physical environments has applications well beyond the world of gaming. Augmented reality could help you identify your car in a sea of others in a parking lot. Hold up your phone and you might be able to see your Uber car on approach. While remodeling or decorating your home, you could visualize different materials or interior designs and see them overlaid onto your current patterns. Dating apps could benefit, letting you spot a current match on the other side of a bar. And, of course, AR could blanket the world in advertising, turning every surface into a potential billboard.
Unfortunately, those types of applications are still a ways off. That's because effective AR depends on precision in location-based technology that the technology itself doesn't yet support.