How AI and Machine Learning Work at Apple

How AI and Machine Learning Work at Apple
AP Photo/Eric Risberg, File

On July 30, 2014, Siri had a brain transplant.

Three years earlier, Apple had been the first major tech company to integrate a smart assistant into its operating system. Siri was the company's adaptation of a standalone app it had purchased, along with the team that created it, in 2010. Initial reviews were ecstatic, but over the next few months and years, users became impatient with its shortcomings. All too often, it erroneously interpreted commands. Tweaks wouldn't fix it.

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