Amongst the many car tech-related developments, few are receiving more attention than ridesharing services such as Uber and Lyft. To their credit, these companies have managed to build up enormous valuations and continue to receive major investments from traditional auto industry players.
The primary reason for all the excitement isn't their current business model—providing convenient means to transport people from place to place—but the bigger vision they have of turning cars into a service. The idea is that instead of buying and owning cars, people will turn to this type of automotive service for all their transportation needs, thereby dramatically reshaping the automotive industry and our transportation infrastructure.
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