The world's most valuable company appears to have failed on an extravagant project in an embarrassingly public way. But it might not be the sign of decadence and decline that it seems at first blush.
Since early 2015, it has been an open secret in Silicon Valley that Apple was building a car. Under the code name Project Titan, the company reportedly assembled a huge team of engineers at an unmarked facility in Sunnyvale to build what was rumored first to be an electric car (or minivan), and later a self-driving electric car. The excitement revved so high as recently as this summer that Motor Trend devoted its June 2016 cover to imagining exactly what the Apple Car would look like.
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