Imagine life without ownership. You own nothing. You rent everything. You do this because it's cheaper: you pay pennies or fractions of pennies per day to have a bed to sleep in, or a winter coat to keep you warm. You scale up or down as needed: maybe your partner moves in, so you swap your single bed for a queen, or winter ends, so you return your coat. You are always optimizing. You pay for precisely what you use, when you use it – and nothing more.
This is the consummate “sharing economy”, and it might be closer than you think.
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