Like most everything today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion of northern Iraq—a bloody takeover that still haunts global politics two years later.
Revealing a military operation via Twitter would seem a strange strategy, but it should not be surprising given the source. The self-styled Islamic State owes its existence to what the internet has become with the rise of social media—a vast chamber of online sharing and conversation and argumentation and indoctrination, echoing with billions of voices.
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