The private spaceflight company United Launch Alliance (ULA) usually plays the stodgy uncle to Elon Musk's young, swaggering SpaceX. Where SpaceX touts its Silicon Valley-style disruption of the commercial rocket market, ULA prides itself on its reliability.
"Someday I expect the rest of the industry will become as reliable as we are," ULA CEO Tory Bruno, said in a press conference Wednesday, throwing a little implied shade at the competition.
But now, ULA wants to be the cool kid on the rocket-building block.
Read Full Article »