Moia, the headquarters of which will be based in Berlin, isn't a unique idea among automakers, and neither is Müller's goal for it. The competition to be the go-to provider in “mobility” — essentially defined as how to get around a city beyond owning a car — has only begun, as numerous car companies that saw the success of Uber enlisted executives to devise multi-pronged approaches to intra-city transport. Ride-sharing, car-sharing, shuttle buses, and car subscriptions are available in many cities already, with autonomy and battery power on the horizon.
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