Uber and Lyft Are Coming for Rental Car Companies

Uber and Lyft Are Coming for Rental Car Companies
AP Photo/David Goldman, File

The day before Election Day, even the most frequent of travelers may have missed the bad news about Hertz. After a disappointing earnings release, its stock fell by 23 percent.

The trouble seemed to come mostly from too many of its cars losing value too quickly, but revenue fell, too. Which could not be less surprising, given the enormous user experience problem the car rental industry faces.

Every time I've traveled since Lyft and Uber achieved near ubiquity — whether for work or pleasure, trips long or short — I've tried my level best to avoid renting a car.

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