Amazon's Alexa Won the CES Battle, But Faces a Tough War

Amazon's Alexa Won the CES Battle, But Faces a Tough War
Jack Dempsey/AP Images for LG Electronics

Amazon's Alexa voice agent has been the biggest surprise hit for the mammoth online retailer since it moved into the cloud storage business with Amazon Web Services. Alexa showed up at CES 2017 in full force. As Larry Dignan notes, the agent picked up friends in high places, including Ford, Whirlpool, Dish Network, Huawei, Hyundai, Mattel, Lenovo, LG, Samsung and ADT.

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