At CES, BMW, Intel, and Mobileye announced plans to bring a fleet of 40 self-driving test vehicles to the road by the end of 2017. The name-recognition hierarchy among these three is obvious: Everyone knows BMW and what it does (it makes expensive cars). Most people know Intel and sort of get what it does (it makes computer chips and might still have those blue aliens as a mascot?). Then there is Mobileye, a developer of self-driving car sensor software and a comparative unknown — but when it comes to charting the future of autonomous driving, few companies are more vital.
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