Puffing on cigarettes, downing whiskey and eating trash may not only cost you cold hard cash and lead to poor health, but it may also mean ballooning health insurance costs in the not-too-distant future.
How is it socially justifiable that a fit, well-nourished person (who's already shelling out for vitamins, healthy food, gym memberships and sporting equipment) should pay the same in health insurance as someone with an unhealthy lifestyle? Insurers are poised to change this: Within the next 10 to 20 years, I think an enormous amount of data that health sensors, trackers, wearables and artificial intelligence gather about us will revolutionize health insurance and the financial structure of health care.
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