The End of Traffic

2017 marks the tenth year the two of us have worked together. Soon after graduating college, we each started thinking about bringing new solutions to old transportation problems with the goal of improving people's quality of life. We spent the first five years building Zimride (long distance carpooling on college campuses) and the last five years launching and growing Lyft. The evolution from Zimride to Lyft started with one simple question we asked each other about the business: “What would we do today if we were starting over?”