Why Is Apple Hyping Augmented Reality?

Why Is Apple Hyping Augmented Reality?
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Cook, who is secretive about Apple's future plans, has hyped up AR multiple times during the last year and there are other hints, such as job postings, that indicate Apple is investing in AR and at least developing product prototypes. Whether Apple eventually releases an AR product or not is another matter, but it certainly seems to be in the cards based on Cook's latest comments.

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