"Hi everyone -- the photo you are all excited about is NOT what you think it is."
So said Magic Leap CEO Rony Abovitz on Twitter earlier this month, responding to the latest PR crisis embroiling his Florida-based augmented reality (AR) startup.
Days before, Business Insider published what it said was the first photo of Magic Leap's secretive, never-before-seen hardware. That was a big deal because -- to date -- the world had only seen videos purportedly shot from the point-of-view of a Magic Leap wearer, showing computer-created "holograms" -- everything from floating jellyfish to C-3PO and R2-D2 -- appearing to interact perfectly with objects in the real world.
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