3 Big Issues Holding Back Driverless Cars

3 Big Issues Holding Back Driverless Cars
AP Photo/Jared Wickerham

DiMarco, like the rest of the auto industry, is entering an entirely new chapter for mobility. 

"I think it [the auto industry] had this reputation of an antiquated industry of nuts and bolts and greasy bits," DiMarco told Business Insider. "It's actually so refreshing now that we are part of the mobility solution. We're not just about selling cars and trucks."

But DiMarco said Ford and other automakers still must overcome three major hurdles before they can truly deliver autonomous vehicles to the masses. 

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