My Afternoon at the Virtual Reality Cinema

This year, for the first time in its 31-year history, SXSW organizers created a "Virtual Cinema," where VR/AR content creators could show off their best stuff. I headed up to the fourth floor of the JW Marriott in Austin to check out the cinema and see where the technology stands. In the middle of the hallway, users put on a set of goggles and headphones and dove into virtual worlds, as a half-circle of LED screens around them displayed versions of what the user was experiencing.