Stockton Rush wants to take explorers into the deep sea. Not just scientific researchers or military personnel, but regular (well, wealthy) travelers on a quest of discovery. But don't call them tourists.
"We call them mission specialists," says Rush. Whereas “most people envision tourists as someone who just shows up, does something, and then heads home with a bunch of pictures,” Rush's customers will engage in ocean exploration first-hand—a point that went over well at the Explorers Club in New York City, where Rush was giving a talk.
His company, OceanGate, Inc., has been carrying "mission specialists" and other paying clients to sunken ships and underwater oases since 2009.