Facebook currently takes in the information its users serve it. That means “likes,” location, pages its users follow, and who they are friends with. But, Mark Zuckerberg, during the company's 2016 Q1 investors call, said he envisions a future five to 10 years down the line in which artificial intelligence will be able to predict all of that kind of info before a user actually gives it up.
“The thing that we're focused on with artificial intelligence is building computer systems that have better perception than people,” Zuckerberg tells investors. “The basic human senses, like seeing, hearing, and language, is a core thing at what we do. I think it's possible in the next five to 10 years where we have computer systems that are better than people at each of those things.”