If this effort plays out like Zuckerberg says it will, the real and the digital will merge the way they do with Pokemon Go—only on a much larger scale, and within the confines of Facebook.
But if Zuckerberg is looking that far ahead at the social and creative possibilities—he showed off an AR art installation pinned to the outside of Facebook headquarters—it's also worth looking just as far ahead at the potential pitfalls. Namely: What if the reality built by you and your circle of friends separates you from other circles—kinda like Facebook filter bubbles already do in the (purely) digital world? What if Apple builds its own augmented reality platform? And Google, Microsoft, and Amazon? Could these competing layers of reality separate us even further? And won't they all start serving us ads?
Read Full Article »