Uber CEO Travis Kalanick unveiled the company's first Uber Freight vehicle yesterday in Pittsburgh. In a tweet, he showed off the first step in his company's plan to connect shippers with truckers, extending its ride-sharing model to cargo.
On the surface this news seems to boost Uber's ambitions to take over, and eventually automate, not just human transport but also freight and logistics. After all, who could forget the tiny, less-than-a-year-old self-driving truck startup it acquired for an extraordinary $680 million last summer, which is now at the center of its legal imbroglio with Google?
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