Peak Performance and the "Altered States Economy"

In altered states, people tend to report four core experiences: feelings of selflessness, timelessness, effortlessness, and richness (STER). In part, we can identify these attributes thanks to recent advances in the fields surrounding the study of altered states—psychology, technology, neurobiology, and pharmacology.

Kotler and Wheal believe these four fields are colliding today and taking altered states research to the next level. “This is an interdisciplinary intersection that's happening right now, and it's changing the rules of the game,” says Kotler.