BMW has turned Seattle into a testbed for how car companies can stay relevant in changing times.
The German carmaker is experimenting with a range of mobility services to try to connect with people uninterested in buying a car.
BMW isn't the first automaker to embrace trends like ride-sharing and mobility apps. Competitors such as Daimler (DDAIF) and GM (GM) operate car-sharing services. But BMW's tests in Seattle are unique in how the automaker is managing a fleet of 700 sedans and SUVs.
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