When Nic Wehmeyer, an associate creative director from Brooklyn, visited Los Angeles recently, he was determined to check out the future of entertainment. But rather than tour one of the big movie studios, he headed to a nondescript building with blacked-out windows across the street from trendy L.A. mall the Grove. There, in Imax Corp.'s first pilot virtual reality center in the U.S., he and his buddies had their senses engaged in ways no conventional film can match. “The multiplayer game was by far the most enjoyable,” says Wehmeyer. “The immersive, shared experience was a lot of fun and something I would totally do again.”
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