If the privately-held company were to go public in the future at anything approaching its current valuation of around $60 billion, taking a bite out of the $40 billion a year global taxi business would be table stakes. To provide much upside, Uber would need to achieve Kalanick's real goal: to create a service so ubiquitous and convenient that consumers would not bother buying their own cars. By tapping into the $10 trillion that people spend on new and used cars each year, Uber could become more valuable than Google or Facebook, which have become two of the world's ten most valuable companies by disrupting the much smaller, $500 billion-a-year advertising business.
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