At 9 p.m. Eastern time on July 10, Amazon initiated its annual show of force: Prime Day, a 30-hour exercise in the fullest possible expression of what Amazon can do. The sale, timed to the company's ‘‘birthday,'' is marketed with an urgency bordering on panic. What's for sale? Basically anything. Where is it for sale? Wherever you are. Some sales last the whole prolonged day; others last a few minutes. A car seat. Golf clubs. Jeans and a screen door. Turmeric extract. A gallon of Elmer's glue. An Amazon product — the voice-controlled Echo, which can order more products from Amazon. Makeup brushes. Jumper cables. A tablet computer.
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