A Silicon Valley startup called Helix is betting on the notion that not only do people want to learn more about their DNA, but they'll also pay to keep interacting with it.
Today the company, which was founded in 2015 with $100 million from genomics giant Illumina, is launching its much-anticipated online hub where people can digitally explore their genetic code by downloading different applications on their computers or mobile devices. Think of it as an app store for your genome.
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