Are virtual and augmented reality truly the Next Big Thing for Hollywood? While every major studio is investing in VR experiences, so far most are short, under-10-minute extensions of big franchise fare like “Alien: Covenant” or video games expanding on familiar characters like Warner Bros.' “Batman: Arkham” that have little to do with traditional storytelling.
“I believe immersive entertainment is going to be a real thing,” Vicki Dobbs Beck, executive in charge at ILMxLAB, told TheWrap. “We're in the early stages, and a lot of people are skeptical and taking a wait-and-see approach.”
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