Why Google Fiber Failed to Disrupt the ISPs

This week brought more bad news for Google Fiber, the search giant's troubled bid to become a powerful internet service provider. On Tuesday, Greg McCray stepped down as CEO of the company's ISP business (now formally housed under Access, a subsidiary of Google parent company Alphabet). His departure comes just nine months after Craig Barratt left the same role. Meanwhile, the Access division has faced staffing cuts, and aggressive plans to expand to more cities are on hold indefinitely. Google Fiber began as an experiment, then briefly seemed poised to grow into a legitimate contender against the ISP incumbents. But today it serves as proof that providing high-speed wired internet is a losing proposition, even for one of the world's wealthiest companies.