The Tesla Model 3 is finally here. It ships in August and costs $35,000. Only it doesn't, and it doesn't.
Tesla didn't exactly lie to us outright. The company kept its promises, but it has also masterfully obfuscated the fact that you can't really go out and buy a $35,000 Tesla right now, or even soon. I can't even get mad at Tesla for pulling it off, either: The staggered, two-part launch was a masterful class of marketing and deception.
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