That Amazon is growing fast is hardly news. But the company is growing differently than its big tech competitors, and that bears a look.
In that light, plans announced Thursday to build a second headquarters are just the latest step in Amazon's long march to becoming even more diffuse. And that makes Amazon unique among its Big Tech peers like Apple Inc., Microsoft, Google-parent Alphabet Inc.and Facebook—all of which earn the majority of their revenue from relatively tightly focused core businesses.
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