Would You Want a Robot to Be Your Child's Best Friend?

The latest product from Anki, a San Francisco robotics startup, Cozmo is part of a new wave of affordable toy robots that promise a level of emotional engagement far beyond anything we've seen before. They are pitched not merely as playthings, but as little buddies. Toy firm Spin Master has its equivalent arriving in the shops for Christmas: the bigger, more retro-looking Meccano MAX. “It's been designed to modify its behaviour as it learns about its owner and the surrounding world,” explains Spin Master's brand manager, Becca Hanlon. “MAX basically tailors itself to become a better friend.” Hasbro, meanwhile, is unleashing the FurReal Makers Proto Max, essentially a programmable puppy that, says Craig Wilkins, Hasbro's marketing director, “allows kids to create their ultimate pet and customise its personality through coding on an app”.