Augmented reality (AR) is one of the hottest topics on this year's biztech agenda. Investors and marketers are clamouring to predict what's next and ensure they're keeping a step ahead of the competition.
But with developments coming thick and fast, what will finally take AR to the next level?
Over the past decade, AR has already moved from being employed by marketers as an attention-grabbing gimmick to something accepted as a given.
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